Portfolio

Sell Sheet - B2B

PROJECT OVERVIEW: To create a B2B sell sheet showcasing the new appellation and what makes it unique.

COPY: Cuarto Dominio is a family winery born from two 4th generation families representing over 110 years of viticulture and winemaking. Owner and winemaker, Andres Blanchard, has been crafting some of the most elegant and complex wines from Alto Agrelo since 2019. He was inspired by the amazing terroir of this region to build the winery in Alto Agrelo.

Alto Agrelo is the newest appellation in Mendoza, Argentina, and the 5th GI in Lujan de Cuyo. It is the highest elevation GI in Lujan de Cuyo with a very steep east-west slope and greater sun exposure, causing the hottest temperatures to occur earlier.

Alto Agrelo has alluvial soil with lime and bare stone. These rocky soils distinguish the new appellation from the larger Agrelo region, which has mostly clay soils.

The wines from Alto Agrelo are darker in color and develop notes of wild herb and spice, with concentrated tannins and have great ageability.

Product Description

PROJECT OVERVIEW: This client needed a few product descriptions updated for their online store to convert more site visitors to actual sales. I translated the features of each product into benefits the consumer cares about, while optimizing each for search engine results.

COPY: These crochet dish scrubbies are perfect for dishes or any house cleaning. They are made with 100% cotton yarn, allowing for scratch-free cleaning, durability, quick drying and eco-friendly.

Scratch-Free Cleaning – Safe for glass, nonstick, and delicate surfaces

Eco-Friendly – 100% cotton, reusable, and biodegradable.

Long-Lasting & Washable – Just toss in the washer or dishwasher to refresh.

Quick-Drying – Resists mildew and odors better than sponges.

Versatile – Perfect for dishes, produce, or countertops.

Fun fact: crochet cannot be done by machine.

Thank you for shopping small!

SPEC - Dynamic Banner Ad

PROJECT OVERVIEW: The above frames for a dynamic banner ad are for a fictional company, ABC Toys. The goal is to get parents (age 25-35 with children under 4 years old) shopping for toys to click the link to the website. The deliverable is a dynamic banner ad with 3 frames that loop.

COPY:

FRAME 1

Headline: Your little one learns best through play

Button: Explore our toys now

FRAME 2

Headline: So give them toys are both engaging and educational

Button: Explore our toys now

FRAME 3

Headline: Because learning should be fun from the very beginning.

Button: Explore our toys now

Request for Proposal - B2B

PROJECT OVERVIEW: To create an RFP to send out to potential new print vendors. The company had specific needs as well as what they were not looking for and wanted both included in the proposal. The company name has been replaced with "we" to remain anonymous.

COPY:

Background

Our current portal and POS system is intended to be completely print-on-demand, from printed POS to wearables and displays. Each internal sales member has an account and can log in and place an order. They can also store addresses and GL codes for easier billing. This company provides the website portal, warehousing, printing, coupon set up management (traditional paper only), premiums/wearables sourcing, display creation, and minor adjustments to templated POS pieces (such as coupons).

The current system for coupons is driven by sales team needs. Coupons are ordered and set up on an as-needed basis, with each sales person managing their own budget. Marketing has little insight into the current coupons out in the market.

In terms of creative design, this is done through an agency working closely with our marketing team.

In 2023, we ordered approximately 2300 Case Cards, 45,000 shelf talkers, 140,000 coupon neckers, 183,000 other neckers, 2700 premiums/wearables, as well as mass display units. We are a sustainable company, therefore are mindful of the quantities of POS we produce.

Goal

To invest in a system that can provide a streamlined coupon process across all departments involved, allow marketing to have more insight into the use of programming materials, and provide sales a user-friendly, cost-effective platform to order POS, coupons, premiums and displays.

The Challenges

• MOQ are too high and too costly- this deters the sales team from using this portal all together. They would rather print through their distributors or a local printing shop. This creates uncertainty around what imaging is out there and whether or not it is on-brand. It also makes our creative design efforts less effective.

• Turnaround times are inconsistent- this creates a lack of trust that the order will arrive when it's needed.

• Invoices can be unclear- this causes confusion for the person receiving the invoice.

• No clear line of sight into the coupons being produced until the monthly report comes out for the previous month- this causes inefficiencies when multiple coupons are set up that are similar in value and timeframe.

• No marketing approval for customization- this creates uncertainty around what messaging is getting out in the market.

• Redundant approval process- currently the person placing the order is also the approver. It adds a step and usually a couple days to the turnaround time, since it is done via email.

Features Needed

• Website portal with order reporting capabilities

• Warehousing

• Printing POS

• Sourcing premiums and wearables

• Creating in-store display pieces